Yahoo to Move Forward with Tumblr Deal

on Friday, May 31, 2013


There is an event organized by Yahoo in Manhattan, but the details about the event are not revealed so far. According to the statement made by Yahoo, there is something very special that had to be presented in front by Yahoo, any further details have not been given yet. The press is waiting anxiously about the details of the event as the curiosity among the people has reached the highest level. Yahoo is a very popular service provider over the internet, and had earned the public confidence, as well.

There was news about the Yahoo board meeting in San Francisco. The agenda of the meeting was announced in front of the media in which it was stated that voting would be done in the board meeting in which the decision would be made weather Yahoo should offer $1.1 billion to the famous blogger service company named Tumblr. Tumblr is quite famous in technical blogs as it has earned public respect recently. Yahoo was thinking about the deal for quite a while and finally the board meeting would decide the future relationship between Yahoo and Tumblr. The sources close to the board members have said that the deal between the two parties was already finalized as some of the final details would to be discussed in the board meeting.

CEO of Yahoo Marissa Mayer’s was highly keen on changing the image of Yahoo that was one of the largest internet providing company in the world. Yahoo was making deals with different companies in order to grab the attention of the young users who are always looking for a platform that has something different to offer. Since taking charge of Yahoo Company in July 2012, Marissa Mayer was looking very desperate to have a deal with Tumblr so that it would be quite easy for Yahoo to gather the attention of the new younger users so that the old image of Yahoo can be enhanced a bit.

The innovators and the reforms are required by the internet companies with the passage of time, and that is actually what Yahoo is looking for. Some measures have to be taken timely and precisely because there is a need to do some changes in order to keep the users motivated. Marissa Mayer is eager to have these types of deals in the future as well because she believes that the “cool factor “ have to be maintained, and that it should be the first priority.



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