Pakistan shows an improvement in the TTCI rankings

In Tourism competitive news, Pakistan has moved up three ranking points from 125 in 2011 to 122 in 2013, this is according to the World Economic Forum’s Travel & Tourism Competitive Index 2013 report. It landed between Cameroon at 121 and Bangladesh at 123 in the overall world ranking, neighboring India on the other hand ranked 65 on the competitive table.

The Travel and Tourism Competitive Report which was first published in 2007 by the World Economic Forum ranks selected nations according to the Travel and Tourism Competitiveness Index which scores one to six the performance of a given country in each specific sub index. The index is a measurement of factors that make a country attractive to develop business in the travel and tourism industry rather than a measure of its attractiveness as a tourist destination. The three main sub indexes are one, regulatory framework, two, business environment and infrastructure and three, human, cultural and natural resources.

Pakistan was at 24 in the regional Asia Pacific rankings, between Tajikistan at 23 and Bangladesh at 25. According to the sub indexes, Pakistan ranked 131 on the travel and tourism regulatory framework, 116 on the human, cultural and natural resources and 104 on the business environment and infrastructure.

Pakistan according to the report showed improvements in the area of human resources, while the indices on education and training improved to the rank of 125 in 2013 as compared to the 134 rank in 2011.Availability of qualified labor also showed an improvement with a rise to rank 79 in 2013 as compared to the rank of 100 in 2011.This is an indication of a return of skilled labor from the middle east and other countries.

Pakistan however showed a decline and gave poor performance in the area of policy rules and regulations, therefore making a drop from the rank of 106 in 2011 to the rank of 120 in 2013; it also fell in the prioritizing of travel and tourism scoring a rank of 131 in 2013 as compared to the 121 rank in 2011

Switzerland came first while Haiti finished last on the list out of all the economies on the Travel & Tourism Competitiveness Index.

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