Trend for Rhinoplasty or “nose job” is on the rise in the entire world; however, its popularity in Iran is unmatched. According to a report by Etemad, Iran has the highest number of nose surgeries in the world, with as many as 200, 000 Iranians, mostly women opting for cosmetic surgery, to acquire pert upturned noses. Another study, conducted by Rhinology research society in Iran in cooperation with John Hopkins University, shows the rate of nose jobs per capita in Iran as seven times higher than that in USA.
Reasons cited by Iranians for such a trend are manifold; however, the basic motive behind all the reasons appears to be the human yearning for attention. In the hopes of attaining this dream, even at this very moment, thousands of Iranians are undergoing painful and expensive nip-tuck procedure.
Reza, who is a psychiatrist and family counselor, says these surgeries are a result of the unhealthy image people have of themselves with many thinking they are very ugly.
Some might say, this obsession with perfecting their facial beauty appears to be the case of Iranian ideals backfiring. All the times, in pursuance of Islamic ideals Iranian women are under compulsion to wear “hijab” (gown, veil or shawl) that covers their body from head to toe leaving the face as the only visible asset. Therefore, women resort to cosmetic surgery to best showcase their faces, since hijab won’t let them seek out attention with a beautiful figure, or flowing tresses. From their standpoint, they are just making use of a facility that progress in science and technology has availed them.
All this rush for nose jobs makes one think it must be very cheap, which is true if you compare costs of surgery in Iran to those incurred elsewhere. However they are exorbitant if you consider Iranian economy. At present cost of an average nose surgery in Iran is 50-100m Iranian rials which is about £1,100-5,000. Iranians are, however, so caught up in their quest for facial perfection that even such steep prices fail to deter them.
Hanieh, 35, an office worker raised 70m Iranian rials for cosmetic surgery by selling her leased car. She said, she was a little worried because it might take several months for the nose to take its final shape. Her concerns stem from post surgery difficulties among other patients whom she has spoken to, these difficulties include the nose being dented or malformed due to rolling around in sleep or a physical blow, respiratory problems, sinus pain and congestion, loss of the sense of smell and growth of extra tissue or bone.
Another woman who had surgery not long ago says that she doesn’t have to be ashamed of her big fat nose anymore, plus she now has a better social life. She says: she hasn’t had any particular problems save for the fact that when she gets a cold, she gets a fiercely runny nose.
In recent years, nose job fever has caught up with the men, as well. Mohammed, who works in a makeup and accessories store, in a busy area of Tehran, cited attracting more customers by looking nice and spiffy, as his main motivation for having a rhinoplasty.
Unfortunately with the demand for cosmetic surgery on the rise, the number of operation performed by unlicensed practitioners has also increased. 7000 quacks, as opposed to the 157 licensed cosmetic surgeons in the capital are performing these operations; this is according to the report recently issued by the pathology research group of the Arya Strategic Studies Center in Tehran. As a consequence, there has been a surge in botched operations with some patients sustaining irreparable damage.
Now the question comes to mind are they happy with the results of all that torture they undergo in the name of beauty? According to a poll, around 30% of people who have cosmetic surgery are not happy with the results.
Atefeh, who now possesses a small and perky nose, says she had a nose job five years ago, when she was 29, in order to land a man but, unfortunately, she is still on the market.
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